DIGITALISASI KEBIJAKAN EKONOMI: STRATEGI ADAPTIF UMKM DALAM EKOSISTEM BISNIS BERBASIS TEKNOLOGI

Selfia Alke  Mega

doi:10.71128/e-gov.v3i1.201

Authors

Selfia Alke Mega Universitas Bandar Lampung, Kota Bandar Lampung, Indonesia

DOI:

https://doi.org/10.71128/e-gov.v3i1.201

Keywords:

Digitalization, Economic Policy, MSMEs, Adaptive Strategy, Technology.

Abstract

The digitalization of economic policies has become a major catalyst in the transformation of micro, small and medium enterprises (MSMEs). Technological advances encourage MSMEs to adapt business strategies that are more flexible, innovative and digitally based. This article discusses how digitalization of economic policies plays a role in supporting MSMEs, the challenges faced, and adaptive strategies that can be implemented. Using qualitative methods based on literature studies, this research found that the success of digitalization of MSMEs is influenced by infrastructure readiness, digital literacy, and technology-oriented policy support. Therefore, synergy between the government, the private sector and MSME players is very necessary to create a competitive business ecosystem in the digital era.

References

Brynjolfsson, E., & McAfee, A. (2014). The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.

Christensen, C. M., Raynor, M. E., & McDonald, R. (2017). The Innovator’s Solution: Creating and Sustaining Successful Growth. Harvard Business Review Press.

Schwab, K. (2018). The Fourth Industrial Revolution. Crown Business.

Tapscott, D. (2016). Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World. Penguin.

Ming, W. & Zhen, X. (2019). "The Impact of Digitalization on Small and Medium Enterprises (SMEs): A Case Study of China." Journal of Business Research, 108, 345-354.

Klein, J., & Lee, S. (2015). "Digital Transformation in Small and Medium Enterprises." International Journal of Information Technology and Management, 14(3), 192-206.

Nguyen, H. & Tran, T. (2018). "Barriers to the Adoption of Digital Technologies by SMEs in Southeast Asia." Asian Journal of Business and Management, 6(1), 42-50.

Cameron, A., & Shepherd, M. (2017). "E-commerce and Digital Marketing: A New Age for SMEs." Journal of Strategic Marketing, 25(3), 228-240.